Began his career on the media side then became an Agency Account Director before establishing DJSCM in 1992. Dereks' talents combine effective understanding of clients' aims with the strategic planning skills to achieve the objectives set.
With over two decades of experience with some of Scotland’s top design companies, Jimi heads up the creative team and bring expertise and imagination to our business as well as overseeing the company's output.
DJSCM collaborates with a strong network of established copywriters, photographers, illustrators and Web/digital media specialists. This means clients’ pay per project for this enviable expertise.
For Managing Principal, Derek Souter, that’s the best possible recommendation. "We believed we could raise clients’ profiles - and their profits - within realistic budgets". “This refreshingly straightforward approach is also carried through to the design process itself because, as Jimi Sutherland, Creative Principal, sees it, good design is about making the client look good - not the designer. Jimi says: The first thing we do is get a feel for the personality of the company, how the client works, what they’re trying to achieve. And then we can create visually integrated communications. It’s this combination of innovation and sound business sense that has helped DJS grow alongside its clients. DJS Creative Marketing offers advice and practical solutions across all media - from market research and media buying to digital design and advertising. As Derek says: We make sure that everything we do, and all the advice we give, is designed to give our clients a higher profile which in turn will lead to an increase in business.
The question that should be asked at the start of any communications brief is not 'What should it look like?' but 'What is it trying to achieve?’ It's a perspective that is designed to deliver results not just awards. It's an approach which has seen sales brochures turned into direct marketing pieces and advertising campaigns become email newsletters. Whatever the strategic objective, DJSCM find the most powerful and cost-effective combination to build your brand, raise awareness, drive enquiries and increase sales.
In a fragmenting media landscape, which is experiencing unprecedented and rapidly growing change you need to know why who and where you’re advertising DJSCM has over 25 years experience in media planning, buying and consultancy, has an excellent network of industry respected professional contacts and had been an early advisor of choosing the best media for the job rather than pushing a particular channel.
The visual identity you have needs to reflect your values both corporate and operational values. Effective and creative design is key to this with consistent implementation across all relevant marketing tools.
The combination of graphics, typography and when selected a strapline, is a powerful communication channel, which is powerful in raising awareness of your organisation/business.
Online is fast becoming the communication system of choice for businesses and organisations of all sizes across all channels and sectors. Websites have to be effective, both visually and in the information they give and - they are your shop window to your business – and are there to attract people to your products and services.
Printed material has declined in volume and type however, for most businesses print in some format is still vital e.g. leaflets, posters and newsletters. The challenge is to use this in conjunction with developing online presence and activity. So whilst Production expertise is a disappearing skill set, at DJSCM we’ve still got it and can use this to your advantage.