In the 18 years since Dundee-based DJS Creative Marketing was established, it has grown in reputation by helping its clients’ business develop.

And for Managing Principal, Derek Souter, that’s the best possible recommendation. We believed we could raise clients’ profiles - and their bottom line - within realistic budgets. This refreshingly straightforward approach is also carried through to the design process itself because, as Jimi Sutherland, Creative Principal, sees it, good design is about making the client look good - not the designer. Jimi says: The first thing we do is get a feel for the personality of the company, how the client works, what they’re trying to achieve. And then we can create visually integrated communications. It’s this combination of innovation and sound business sense that has helped DJS grow alongside its clients. DJS Creative Marketing offers advice and practical solutions across all media - from market research and media buying to digital design and advertising. As Derek says: We make sure that everything we do, and all the advice we give, is designed to give our clients a higher profile which in turn will lead to an increase in business.

Visual Marketing Communications

The question that should be asked at the start of any communications brief is not 'What should it look like?' but 'What is it trying to achieve?’ It's a perspective that is designed to deliver results not just awards. It's an approach, which has seen sales brochures turned into direct marketing pieces and advertising campaigns become email newsletters. Whatever the strategic objective, DJSCM find the most powerful and cost-effective combination to build your brand, raise awareness, drive enquiries and increase sales.

Media Planning & Buying

In a fragmenting media landscape, which is experiencing unprecedented and exponential change you need to know why who and where you’re advertising DJSCM has over 25 years experience in media planning, buying and consultancy, has an excellent network of industry respected professional contacts and was media neutral before it became the norm.

Brand Identity

The visual identity you have should reflect your values both corporate and operational. Effective and creative design is key to this but also crucial is consistent implementation across all relevant applications.

The combination of graphics, typography and when selected a strapline, is a powerful communication channel, which does raise awareness of your organisation/business.

Interactive & Multi-Media

Online is fast becoming the communication system of choice for businesses and organisations of all sizes across all channels and sectors. Websites have to be effective, impactful, dovetail with other related activities whilst working to deliver increased business value.

Print

Printed material has declined in volume and type however, for most businesses print in some format is still vital e.g. leaflets, posters and newsletters. The challenge is to use this in conjunction with developing online presence and activity. So whilst Production expertise is a disappearing skill set, at DJSCM we’ve still got it and can use this to your advantage.